The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs如何使你的客户从客户服务中解放出来，使其快乐并控制成本 下载 极速 rtf epub 在线 word txt pdf

In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong—eliminating the need for service is the best way to satisfy customers. To be successful, companies need to treat service as a data point of dysfunction and figure what they need to do to eliminate the demand. The Best Service Is No Service outlines these seven principles to deliver the best service that ultimately leads to “no service”:

Eliminate dumb contacts

Create engaging self-service

Be proactive

Make it easy to contact your company

Own the actions across the company

Listen and act

Deliver great service experiences

作者简介：

Bill Price is president of Driva Solutions, the North American arm of LimeBridge, a customer service consultancy whose clients include Dell, Hyatt, McDonald's, Microsoft, and TiVo. Prior to founding Driva Solutions, Bill was Amazon.com's first vice president of Global Customer Service, a vice president at MCI, and a senior consultant with McKinsey & Company. A frequent keynote speaker, Price has written numerous articles and white papers.

Introduction: Why We Wrote This Book

1 Challenge Customer Demand for Service: Instead of Coping with Demand

2 Eliminate Dumb Contacts: Instead of Handling Them Again an&Again

3 Create Engaging Self-Service: Instead of Preventing Contact

4 Be Proactive: Instead of Waiting to Respond

5 Make It Really Easy to Contact Your Company: Instead of Dodging the Bullet

6 Own the Actions Across the Organization: Instead of Blaming Customer Service

7 Listen and Act: Instead of Letting Customer Insights Slip Away

8 Deliver Great Service Experiences: How to Delight Customers with Awesome Support When They Need It

Appendix A: Best Service Survey

Appendix B: Glossary

Appendix C: Bibliography

Notes

Acknowledgments

About the Authors

Index

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In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong—eliminating the need for service is the best way to satisfy customers. To be successful, companies need to treat service as a data point of dysfunction and figure what they need to do to eliminate the demand. The Best Service Is No Service outlines these seven principles to deliver the best service that ultimately leads to “no service”: Eliminate dumb contacts Create engaging self-service Be proactive Make it easy to contact your company Own the actions across the company Listen and act Deliver great service experiences