Salesforce.Com For Dummies, 4Th Edition 9780470590713 下载 极速 rtf epub 在线 word txt pdf

　　An ideal introductory reference to salesforce.com--completely

updated and revised throughout As the global leader in on-demand

customer relationship management (CRM), salesforce.com drives more

success than any other CRM solution. Salesforce.com allows

businesses to organize and manage all of their customer

information. Written by two leading CRM authorities, this

straightforward guide shows you how salesforce.com can be used to

solve business challenges, manage products, calculate forecasts,

and drive demand with campaigns. Revised to cover the latest

updates and enhancements to salesforce.com, this new edition

carries on the style of the previous bestselling editions. You'll

learn to personalize your system, develop contacts, manage accounts

and activities, analyze data with reports, maintain your data, and

more. Explains how salesforce.com is a customizable on-demand CRM

solution, which allows businesses to organize and manage all of

their customer information Offers updates on how salesforce.com can

help you organize contacts, log activities with contacts, schedule

business appointments, use forecasting tools to predict upcoming

sales, communicate effectively, and make accurate projections based

on past performance Details ways salesforce.com can be used to

develop contacts, send and track e-mail, track opportunities,

manage products, drive demand with campaigns, maintain data, and

more Whether you're new to salesforce.com, considering

salesforce.com for your business, or looking to increase your

understanding of salesforce.com, this guide will help you

accomplish manage all your CRM needs.

Introduction

Part I: Salesforce Basics

Chapter 1: Looking Over Salesforce

Chapter 2: Navigating Salesforce

Chapter 3: Personalizing Your System

Part II: Keeping Track of Customer Relationships

Chapter 4: Managing Accounts

Chapter 5: Developing Contacts

Chapter 6: Collaborating with Chatter

Chapter 7: Managing Activities

Chapter 8: Sending E-Mail

Part III: Driving Sales with Sales Cloud

Chapter 9: Prospecting Leads

Chapter 10: Tracking Opportunities

Chapter 11: Tracking Products, Price Books, and Quotes

Chapter 12: Managing Your Partners

Part IV: Optimizing Marketing with Sales Cloud

Chapter 13: Driving Demand with Campaigns

Chapter 14: Building Your Internet Marketing Channel

Chapter 15: Driving Sales Effectiveness with Document

Management

Part V: Delighting Customers with Service Cloud

Chapter 16: Performing Fast and Accurate Support

Chapter 17: Managing Your Service Cloud 2 Solution

Part VI: Measuring Overall Business Performance

Chapter 18: Analyzing Data with Reports

Chapter 19: Seeing the Big Picture with Dashboards

Part VII: Designing the Solution with Force.com

Chapter 20: Fine-Tuning the Confi guration

Chapter 21: Customizing Salesforce with Force.com

Chapter 22: Extending Salesforce beyond CRM with Custom

Cloud

Chapter 23: Migrating and Maintaining Your Data

Part VIII: The Part of Tens

Chapter 24: Ten Ways to Drive More Productivity

Chapter 25: Ten Keys to a Successful Implementation

Index.

　　Tom is Vice President, Dreamforce, Customer Marketing

Programs, at Salesforce.com and a leading authority on CRM. Liz Kao

is a salesforce.com consultant and Software as a Service expert who

advises companies on their CRM needs. Matt Kaufman is CEO of MK

Partners, a leader in salesforce.com consulting for the public

sector and nonprofit organizations.

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编辑推荐

　　Manage your customers and your teams, and close more business

with salesforce.com!

　　Salesforce.com is like an assistant for your sales, customer

service, and marketing efforts — one that never takes a day off and

never asks for a raise. Grab this book to learn how to make the

most of it! From navigating salesforce.com to performing common

tasks that relate to your accounts and contacts, this guide will

get you going in no time.

　　Understand your customer — track important data so that you

can develop solutions that deliver value to your customers

　　Improve customer service — track and resolve customer service

issues

　　Track your sales — follow the process from lead to close and

see how to maximize your productivity

　　Expand the funnel — generate and pursue more sales leads and

boost your revenue

　　Maximize marketing efforts — use Salesforce with Google

AdWords and manage your Internet marketing

　　Measure your performance — make the data available to sales

reps, managers, and executives

　　Strengthen partner relationships — track and associate

partners' deals for better insight into your top partners

　　Integrate with other applications — Salesforce can work with

financial and ERP applications for greater value

　　Open the book and find:

　　Expert advice on accessing and navigating salesforce.com

　　Tips for creating, updating, and organizing your accounts

　　How to track opportunities

　　Options for building product catalogs and managing price

books

　　Secrets for improving marketing campaigns

　　Solutions to better support your sales team

书籍介绍

An ideal introductory reference to salesforce.com--completely updated and revised throughout As the global leader in on-demand customer relationship management (CRM), salesforce.com drives more success than any other CRM solution. Salesforce.com allows businesses to organize and manage all of their customer information. Written by two leading CRM authorities, this straightforward guide shows you how salesforce.com can be used to solve business challenges, manage products, calculate forecasts, and drive demand with campaigns. Revised to cover the latest updates and enhancements to salesforce.com, this new edition carries on the style of the previous bestselling editions. You'll learn to personalize your system, develop contacts, manage accounts and activities, analyze data with reports, maintain your data, and more. Explains how salesforce.com is a customizable on-demand CRM solution, which allows businesses to organize and manage all of their customer information Offers updates on how salesforce.com can help you organize contacts, log activities with contacts, schedule business appointments, use forecasting tools to predict upcoming sales, communicate effectively, and make accurate projections based on past performance Details ways salesforce.com can be used to develop contacts, send and track e-mail, track opportunities, manage products, drive demand with campaigns, maintain data, and more Whether you're new to salesforce.com, considering salesforce.com for your business, or looking to increase your understanding of salesforce.com, this guide will help you accomplish manage all your CRM needs.