十字路口的资本主义Capitalism at the Crossroads 下载 极速 rtf epub 在线 word txt pdf

Capitalism is indeed at a crossroads, facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Companies are at crossroads, too: finding new strategies for profitable growth is now more challenging. Both sets of problems are intimately linked. Learn how to identify sustainable products and technologies that can drive new growth while also helping to solve today's most crucial social and environmental problems. Hart shows how to become truly indigenous to all markets -- and avoid the pitfalls of traditional 'greening' and 'sustainability' strategies. This book doesn't just point the way to a capitalism that is more inclusive and more welcome: it offers specific techniques to recharge innovation, growth, and profitability.

About the author

Acknowledgments

Foreword :Fisk Johnson,Chairman and CEO,S.C.Johnson & Son,Inc.

Prologue:Capitalism at the Crossroads

PART ONE MAPPING THE TERRAIN

chapter 1 From obligation to opportunity

The Great trade-off illusion

The Greening revolution

Shattering the Trade-OFFmyth

Breaking free of command-and-control

Beyond greeing

Raging against the machine

Smart Mobs versus smart globalization

Becoming indingenous

The road ahead

Overview of the book

Notes

chapter 2 Worlds in collision

The three economies

The money economy

The Traditional Economy

Nature`s Economy

Collision course

New lenses on the global market

Developed markets:Reducing Corporate footprint

Emerging markets :avoiding the collision

Traditional markets:Understanding real needs

The value proposition

NOTES

chapter 3 The sustainable value portfolio

Sustainability buzzwords

Elements of share holder value

The buzzword sort

……

PART TWO BEYOND GREENING

PART THREE BECOMING INDIGENOUS

INDEX

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作者介绍Stuart L. Hart

　　Stuart L. Hart is one of the world's top authorities on the implications of sustainable development and environmentalism for business strategy. He is currently SC Johnson Chair of Sustainable Global Enterprise and Professor of Management at Cornell's Johnson Graduate School of Management. Previously, he taught strategic management and founded both the Center for Sustainable Enterprise （CSE） at the University of North Carolina's Kenan-Flagler Business School, and the Corporate Environmental Management Program （CEMP） at the University of Michigan. His consulting clients range from DuPont and Hewlett-Packard to Procter & Gamble and Shell.

书籍介绍

Capitalism is indeed at a crossroads, facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Companies are at crossroads, too: finding new strategies for profitable growth is now more challenging. Both sets of problems are intimately linked. Learn how to identify sustainable products and technologies that can drive new growth while also helping to solve today's most crucial social and environmental problems. Hart shows how to become truly indigenous to all markets -- and avoid the pitfalls of traditional 'greening' and 'sustainability' strategies. This book doesn't just point the way to a capitalism that is more inclusive and more welcome: it offers specific techniques to recharge innovation, growth, and profitability.