房地产商成功之道 Success as a Real Estate Agent For Dummies 下载 极速 rtf epub 在线 word txt pdf

Features proven, effective strategies for better prospecting and lead generation

Learn key skills and get on track for a successful career

Whether you're new to real estate or an old pro, Success as a Real Estate Agent For Dummies shows you how to become a top-performing agent. This hands-on guide will teach you all the best tricks of the trade, including tried-and-true tactics and fresh ideas for finding more and better prospects — and closing more sales!

Praise for Success as a Real Estate Agent For Dummies

"Get ready for real estate training camp. Finish a winner! "

—Blanche Evans, editor, Realty Times

"Solid, practical advice from one of the most dynamic coaches in real estate today."

—Stefan Swanepoel, thirteen-time author and CEO of RealtyU Group, Inc.

Discover how to

Master the art of prospecting

Research and understand your market

Develop the key skills of an agent

Find the perfect agency for you

Manage and maximize your time

Introduction

Part I: Acquiring the Keys to Real Estate Success

　Chapter 1: Discovering the Skills of a Successful Agent

　Chapter 2: Residential versus Commercial: Deciding Which Type of Real Estate Is Right for You

　Chapter 3: Pairing with the Right Agency

　Chapter 4: Researching and Understanding Your Marketplace

Part II: Prospecting for Buyers and Sellers

　Chapter 5: Prospecting Your Way to Listings and Sales

　Chapter 6: Mining Gold from Referrals

　Chapter 7: Winning Business from Expired and FSBO Listings

　Chapter 8: A Time-Tested Prospecting Tool: Planning and Hosting a Successful Open House

　Chapter 9: Presenting and Closing Listing Contracts

Part III: Developing a Winning Sales Strategy

　Chapter 10: Determining a Home’s Ideal List Price

　Chapter 11: Getting the House Ready for Showing

　Chapter 12: Marketing Yourself and Your Properties Online and in Print

　Chapter 13: Negotiating the Contract and Closing the Deal

Part IV: Running a Successful Real Estate Business

　Chapter 14: Staking Your Competitive Position

　Chapter 15: Keeping Clients for Life

　Chapter 16: Maximizing Your Time

Part V: The Part of Tens

　Chapter 17: Ten Must-Haves for a Successful Real Estate Agent

　Chapter 18: Ten Tips for Working with Buyers

　Chapter 19: Ten Biggest Mistakes and How to Avoid Them

　Chapter 20: Ten Web Sites for Real Estate Agents

Index

　　Dirk Zeller, who as an agent rose to the top of the real estate field quickly, has been on a meteoric rise since he began his career in 1990. Throughout his sales career, Dirk was recognized numerous times as one of the leading agents in North America

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Success as a Real Estate Agent For Dummies shows you how to make your fortune in the real estate business. Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, this book is for you. This no–nonsense guide shows you the fun and easy way to become a successful real estate agent. It provides expert advice on acquiring the skills needed to excel and the respect and recognition you’ll gain through making sales and generating profit. Soon you’ll have all the tools you need to: Prospect your way to listings and sales Build a referral–based clientele Work with expired and FSBO listings Plan and host a successful open house Present and close listing contracts Market yourself and your properties online and in print Negotiate contracts and avoid derailment Stake your competitive position Achieve excellent relationships with clients Spend less time to earn more money This guide features tips and tricks for working with buyers, must–haves for a successful real estate agent, and common pitfalls that can be avoided. Also included is a list of Web sites for real estate agents that are valuable resources for success. With Success as a Real Estate Agent For Dummies, you’ll discover how to acquire key skills and get on track for a successful career!