The Dumbest Moments in Business History(ISBN=9781591840671) 下载 极速 rtf epub 在线 word txt pdf

　　Business 2.0 magazine publishes an annual cover story called

"The 101 Dumbest Moments in Business." Featuring 101 hilarious

items about the year’s most unbelievably stupid business blunders,

it’s hugely popular with its more than half a million print

subscribers—and with the two million people who read it on the Web

this year. In The Dumbest Moments in Business History, the editors

of Business 2.0 have compiled the best of their first four annual

issues plus great (or not so great, if you happen to be

responsible) moments from the past.

From New Coke to the Edsel, from Rosie magazine to Burger King’s

"Herb the Nerd," the book’s highlights include:

? a Romanian car plant whose workers banded together to eliminate

the company’s debt by donating sperm and giving the proceeds to

their employer

? the Heidelberg Electric Belt, a sort of low-voltage jockstrap

sold in 1900 to cure impotence, kidney disorders, insomnia, and

many other complaints

? the time Beech-Nut sold "100% pure apple juice" that contained

nary a drop of apple juice

? the Midas ad campaign featuring an elderly customer ripping

open her blouse and showing her "mufflers" to the guys in the

shop

? a London videogame maker that sought volunteers who would allow

the company to place ads on the headstones of deceased

relatives

Grouped by theme—bosses gone bad, criminally creative accounting,

etc.—The Dumbest Moments in Business History is a fun and funny

look at the big-time ways that big-time companies have screwed up

through the decades. --This text refers to an out of print or

unavailable edition of this title.

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　　Adam Horowitz is the deputy editor of Business 2.0 and a

creator of "The 101 Dumbest Moments in Business," one of the

magazine's most popular annual features. He and his fellow editors

are based in San Francisco. Which is good, because a

　　number of restaurants in his former home of Santa Fe-in

not-at-all-dumb moments of business judgment-have banned him for

publicly ridiculing their shortcomings.

　　Visit Business 2.0 online at www.business2.com.

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