Design For Hackers - Reverse Engineering Beauty 9781119998952 下载 极速 rtf epub 在线 word txt pdf

Discover the techniques behind beautiful design?by

deconstructing designs to understand them

The term 'hacker' has been redefined to consist of anyone who has

an insatiable curiosity as to how things work—and how they can try

to make them better. This book is aimed at hackers of all skill

levels and explains the classical principles and techniques behind

beautiful designs by deconstructing those designs in order to

understand what makes them so remarkable. Author and designer David

Kadavy provides you with the framework for understanding good

design and places a special emphasis on interactive mediums. You'll

explore color theory, the role of proportion and geometry in

design, and the relationship between medium and form. Packed with

unique reverse engineering design examples, this book inspires and

encourages you to discover and create new beauty in a variety of

formats.

Breaks down and studies the classical principles and techniques

behind the creation of beautiful design

Illustrates cultural and contextual considerations in communicating

to a specific audience

Discusses why design is important, the purpose of design, the

various constraints of design, and how today's fonts are designed

with the screen in mind

Dissects the elements of color, size, scale, proportion, medium,

and form

Features a unique range of examples, including the graffiti in the

ancient city of Pompeii, the lack of the color black in Monet's

art, the style and sleekness of the iPhone, and more

By the end of this book, you'll be able to apply the featured

design principles to your own web designs, mobile apps, or other

digital work.

Introduction 1

Part I: Understanding Design.

CHAPTER 1: Why Design Matters 9

CHAPTER 2: The Purpose of Design 19

Part II: Medium and Form.

CHAPTER 3: Medium and Form in Typography 37

CHAPTER 4: Technology and Culture 75

Part III: Composition.

CHAPTER 5: Fool's Golden Ratio: Understanding Proportions 105

CHAPTER 6: Holding the Eye: Composition and Design Principles

133

CHAPTER 7: Enlivening Information: Establishing a Visual Hierarchy

167

Part IV: Color.

CHAPTER 8: Color Science 195

CHAPTER 9: Color Theory 235

Part V: Appendixes.

APPENDIX A: Choosing and Pairing Fonts 291

APPENDIX B: Typographic Etiquette 311

Index 329

David Kadavy is president of Kadavy, Inc., a user interface

design consultancy with clients including oDesk, PBworks, and

UserVoice, and mentor at the 500 Startups seed fund. Previously,

David led the design departments of two Silicon Valley startups and

an architecture firm, taught a college course in typography, and

studied ancient typography in Rome while earning his BFA in graphic

design. David's design work has been featured in Communication

Arts magazine, and he has spoken at the South by Southwest

(SXSW) Interactive conference. David has written for

SmashingMagazine.com, blogs about design and entrepreneurship at

his blog, kadavy.net, and tweets at the handle @kadavy.

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书籍介绍

Discover the techniques behind beautiful design?by deconstructing designs to understand them

The term ?hacker? has been redefined to consist of anyone who has an insatiable curiosity as to how things work?and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on interactive mediums. You?ll explore color theory, the role of proportion and geometry in design, and the relationship between medium and form. Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats.

Breaks down and studies the classical principles and techniques behind the creation of beautiful design

Illustrates cultural and contextual considerations in communicating to a specific audience

Discusses why design is important, the purpose of design, the various constraints of design, and how today?s fonts are designed with the screen in mind

Dissects the elements of color, size, scale, proportion, medium, and form

Features a unique range of examples, including the graffiti in the ancient city of Pompeii, the lack of the color black in Monet?s art, the style and sleekness of the iPhone, and more

By the end of this book, you?ll be able to apply the featured design principles to your own web designs, mobile apps, or other digital work.