Salesforce.com 傻瓜书 Salesforce.com For Dummies 下载 极速 rtf epub 在线 word txt pdf

So you have something to sell or you work for a business using salesforce.com, but you’re not quite sure how to maximize your profits with it? Never fear! Salesforce.com for Dummies shows you the quick-and-easy way to start selling your product or service online without the confusion or fuss.

With an emphasis on customer relationship management, this hands-on guide helps you manage accounts, market your products, and improve service. Whether you’re a salesperson, channel manager, marketing mogul, customer rep, or executive, you’ll find secrets here for making your job easier, your day more productive, and your business more successful. This second edition has been revised to include Salesforce.com’s latest product and feature offerings as of the Summer 2006 release, giving you the tools you need to:

Build a product catalog

Manage price books

Calculating and customizing forecasts

Drive demand up with campaigns

Stimulate sales effectiveness with documents

Deliver excellent service

Analyze data with reports

Verify your company profile

Add users to salesforce

Customize your page and search layout

Extend your usage of Salesforce beyond CRM

　This guide makes suggestions on how to dive more productivity and improve communication with standard templates from the Dummies Web site. With this book you’ll get up to speed fast and manage your business information more effectively with Salesforce.com today!

Introduction

Part I: Salesforce Basics

Chapter 1: Looking Over Salesforce

Chapter 2: Navigating Salesforce

Chapter 3: Personalizing Your System

Part II: Driving Sales – The Basics

Chapter 4: Prospecting Leads

Chapter 5: Managing Accounts

Chapter 6: Developing Contacts

Chapter 7: Managing Activities

Chapter 8: Sending E-Mail

Chapter 9: Tracking Opportunities

Part III: Driving Sales – The Next Level

Chapter 10: Tracking Products and Price Books

Chapter 11: Calculating Forecasts

Chapter 12: Managing Your Partners

Part IV: Optimizing Marketing

Chapter 13: Driving Demand with Campaigns

Chapter 14: Driving Sales Effectiveness with Documents

Part V: Delivering Excellent Service

Chapter 15: Understanding Salesforce Service & Support

Chapter 16: Preparing Salesforce Service & Support

Chapter 17: Analyzing Data with Reports

Part VI: Measuring the Overall Business Performance

Chapter 18: Seeing the Big Picture with Dashboards

Chapter 19: Fine-Tuning the Configuration

Part VII: Designing the Salesforce Solution

Chapter 20: Customizing Salesforce

Chapter 21: Extending Salesforce Beyond CRM

Chapter 22: Migrating and Maintaining Your Data

Part VIII: The Part of Tens

Chapter 23: Ten Ways to Drive More Productivity

Chapter 24: Ten Keys to a Successful Implementation

Bonus Chapter: Improving Communication with Standard Template

Index

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作者简介：

　　Tom is Senior Director, Customer Marketing Programs at salesforce.com and a leading authority on CRM applications.