Punk Marketing： Get Off Your Ass and Join the Revolution拙劣的市场营销 下载 极速 rtf epub 在线 word txt pdf

　　The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.

In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

Acknowledgments

First Words

Authors' Note of Pure Promotion

Prologue: Welcome to the Revolution: Don't Blame Us, Just Thank Us

The Punk Marketing Manifesto: You Read-We Make Your Life Better

Kill the Middlemen: Do So before They Kill You

Brand Not Bland: How to Stand Out so You Are "The Chosen"

Who's Eating Your Lunch?: Make Them Spit It Out

The Sell Phone: Use and Abuse of the Cell Phone for Marketing

The Captive Consumer: Callous Corporations Con Customers

Now It's Story Time: The Art of Making a Case through Storytelling

Leave Me Alone, Will Ya!: Too Much Stuff, Too Little Time

Lies Lies Lies: The Truth about Truth: And Factoids about Facts

As Seen on TV: Place It, Baby, Place It

At Last, a Job in Hollywood!: You Are the Content

Game On: No One Is a Loser

It's More Than Just Us: Hard as That Is to Believe

Who Are Your Leaders?

Notes

Index

Final Words

Richard Laermer is CEO of RLM PR (RLMpr.com). A renowned speaker, he is author of seven books such as the bestseller Full Frontal PR and 2011: Trendspotting. He hosts Taking Care of Business on TLC and is a commentator on CNNMoney.com. He lives in New Yor

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