China CEO: Voices Of Experience 中国CEO：经验的声音 下载 极速 rtf epub 在线 word txt pdf

Many managers dream of becoming a Chief Executive Officer in China. Maybe they think that CEO stands for Cash Enhancement Opportunity - but of course, failure could turn the assignment into a Career Ending Option. So how can you ensure that your assignment in China is successful? Management Professor Fernandez and business journalist Underwood tackled this question by interviewing 20 top executives working in China, plus eight experienced consultants. They discussed topics like managing in China, setting up local operations, adapting regional/global businesses to China, tackling the local market and living in China.

But how do you report the results of 28 interviews? The easiest solution would be to present each interview as a separate chapter. However, Fernandez and Underwood wanted to understand the challenges facing international executives in China today. So they took the harder - but more useful - approach of analysing the interviews and then writing about the main underlying themes, quoting from the interviewees to illustrate particular points.

That approach means that topics like working with Chinese business partners or dealing with IP piracy are pulled together into a well structured discussion. But if you want to understand the specific experience of Philips, Sony or Unilever in China, the information is split up across many chapters.

China CEO launches straight into the key question: What are the qualities of a successful international manager in China? Or to express it more personally: Are you the right stuff for China? Fernandez and Underwood cluster the essential qualities into three groups: professional qualities like having a rock-solid professional background and some previous international experience; global qualities like being adventurous and willing to learn; and China-specific qualities like being able to balance apparent opposites such as humility and strength, and patience and speed.

The bulk of China CEO covers topics which directly interest all international managers, like managing Chinese employees, facing local and global competitors and dealing with the government. It also explores some important, but commonly ignored, aspects of having a successful assignment in China. There is a useful discussion of the challenges of living in China. Most expatriates enjoy their work, but the “trailing spouse” and children often have more difficulties with the experience. Fortunately, there are specific steps that companies can take to minimise the stress of relocation.

This is useful reading for all CEOs and international managers undertaking an assignment in China. Learn from the China Experience of Others!--Keith Hall's Book Reviews

“This is a useful book. It’s an easy read and moves quickly, with many relevant examples to China today. The book gains credence by featuring insights from executives who have lived in worked in China extensively, and its content is relevant and fairly accurate, in my opinion. The book is well-organized; each chapter covers a single topic and concludes with a summary. This book might appeal to anyone who wants to come to China to do business. While no book can tell you everything you need to know about operating in China, this book will provide some ideas about the challenges of China and what some people have done to encounter these challenges.”--Sharon Landon, Managing Director, Cross Cultural Interchange; Chair,

AmCham Shanghai Education & Training Committee

"a worthwhile and enjoyable read." (Supply Management, September 2006)

"…a good mixture of theory, models, tools and case studies…useful for people ... delivering improvements in their global sourcing approach." (Global Sourcing, September 2006).

Foreword: China: A Must-win Market

Introduction: Opportunity and Challenge

Chapter 1: Qualities of a Successful International Manager in China

　Interviewee Credentials

　The Right Stuff for China?

　Conclusion

Chapter 2: Managing Chinese Employees

　The Problem: China's White-collar Workforce Shortage

　The Solution: HR Best Practices

　Best HR Defense: Building Employer-Employee Guanxi

　Conclusion

Chapter 3:Working With Business Partners

　Stay Single or Marry (to JV, or Not to JV)?

　Partner Selection, Partnership Terms

　Managing the Partner-to-partner Relationship

　Conclusion

Chapter 4: Communicating With Headquarters

　Communications Challenges

　Growth Phases in China Operations

　Ideal China-to-headquarters Communications

　Conclusion

Chapter 5: Facing Competitors

　Global Rivals (Fellow MNCs)

　Emerging Domestic Opponents

　Strategies for Battling Chinese Competitors

　Conclusion

Chapter 6: Battling Intellectual Property Rights Infringers

　China's Long History of IPR Infringement

　Reports from the IP Battle Front

　Strategies for Battling IPR Pirates

　Conclusion

Chapter 7: Winning Over Chinese Consumers

　The Lure of 1.3 Billion Customers

　Regulatory Challenges

　Logistical Difficulties

　Tough Customers

　Best Practices for Reaching Chinese Consumers

　Conclusion

Chapter 8: Negotiating With the Chinese Government

　Pendulum Swings: The Government's Changing Mindset

　The New Chinese Bureaucrat

　The Need for Special Guanxi

　Negotiating With the Government

　Business-to-government Best Practices

　Conclusion

Chapter 9:Living in China

Chapter 10:Conclusion

Appendix:Research Methodology

Index

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作者简介：

Prof. Fernandez earned his Ph.D. from IESE (Spain) in 1997. He is frequently invited to give presentations on how to manage business enterprises in China to leading multina-tionals and has recently given presentations in China, South Korea, Japan, India, Europe, and the United States. His work has been published in HarvardBusiness Review (Spain), Business Week-China, Organizational Dynamics, Business Strategy Review, and the Asian Case Research Journal. In ad-

dition to China CEO, his second book, China's State Owned Enterprise Reforms: an Industrial and CEO Approach, will be published soon.